Framework Audit
52 Digital’s Framework Audit service ensures companies’ online activities are configured and operating correctly on all channels. This includes:
How We Do it
BY producing measured digital returns
Planning
Calendar Mapping
Campaign Workflows
Strategy
Audit
Custom Audiences
Content
Design + Development
Distribution
Social Media
PPC
SEO
Employee Advocacy
Measurement
Data Analytics
Revenue
Quality Score
Planning
Planning
- Brand: Understand the messaging and identity
- Management: Review internal campaign processes
Distribution
- Social: LinkedIn, Twitter, Quora and Facebook
- Email marketing: Internal and external systems
- Employee comms: Internal systems and policies
CONTENT
- Website consultancy: UX, structure, page ranking and benchmarks
- SEO: Ranking, keywords and targets
- Peer reviews: Analyse competitors and techniques
- Content review: All available material
- Addressable market: Key audiences and stakeholders
Measurement
- Data capture: Systems, integrations and workflows
- Reporting: Performance presentation
- Goal setting: Establish annual target
Calendar Mapping
Overview of all key events, campaigns and business goals for the year
Campaign Workflows
Systems and processes for creating and delivering all campaigns
Custom Audiences
We specialise in building custom audiences; combining your existing addressable markets and contacts with our additional research, we create custom audiences and deliver them tailored content experiences.
Content
Copywriting
Writing articles, reports and white papers to support campaigns
Visuals
Graphics, infographics, splash imagery, animations, GIFs and photography
Play Video
Distribution
Social Media
Policy, management and marketing through social media channels
PPC
Pay Per Click to boost search, display and social media using our custom audiences
SEO
Search Engine Optimisation and marketing best practice
Employee Advocacy
Engage colleagues to amplify content and expand networks
Manage email communications and automation through a variety of platforms
Measurement
DATA ANALYTICS
Statistics and trends across all platforms, channels and devices
Event
Client Win = 50
Enquiry or Meeting = 20
Conversion or Sign Up = 10
IP Visit = 4
Repost or Mention = 3
Share or Retweet = 2
Like or Favourite = 1
X
PERSON
10 = Addressable Market
10 = Market Research
8 = Investors
5 = Influencer or Stakeholder
3 = Customer
2 = Partner
1 = Employee
GET IN TOUCH
To find out more about our services and what we can do for you, get in touch with us below.
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